Client
Marlin Recruitment
What we delivered
Brand identity
Icon family
Marlin is a unique recruitment agency specifically designed to find technology experts and business leaders for the future.
Like their namesake fish—the Marlin, known for its speed and agility—they are quick and skilled at finding and securing top talent.
Colour
Marlin's colour palette needed to reflect the exciting brand ethos established and bring to life the sharp angles of the logo.
Accessibility was a key consideration, with coloured text combinations tested against AA and AAA standards from the WCAG guidelines to ensure readability across all communications.
Icon family
The Marlin logo, defined by its sharp edges and dynamic personality, catalyzed an entire family of recruitment industry icons. Each member of this icon family was meticulously crafted to exude the same unyielding drive and strength embodied by Marlin.
Patterns
The Marlin Arrow and 'M' lent themselves to many pattern variations. The applications of these patterns combined with the colour palette are limitless
