Client
City of Casey
What we delivered
Brand identity
Digital design
Creative team
Julius Cruickshank
Patrick Carroll
Elodie Hennessy-Trupheme
Landor & Fitch's revitalisation of Bunjil Place emphasises its creative essence, transforming it from a less-recognised establishment to a vibrant entertainment and community hub within the City of Casey.
Showcasing a diverse array of facilities, including a theatre, multipurpose studios, and more, Bunjil Place stands out as an award-winning architectural marvel now thrust into the spotlight by the creative rebrand.
Bunjil Place bridges the gap between entertainment and art, offering immersive experiences that shift perspectives and foster belonging. Its rebrand, drawing inspiration from the building's stunning architecture, showcases a dynamic logo comprised of three lines that form a guiding path. This emblem unifies us, directing us towards infinite horizons, and seamlessly integrates across the brand, serving as a connective element for all experiences. Supported by a distinctive colour palette inspired by local biodiversity, the rebrand enhances the vibrancy of the diverse programs, injecting creativity and life into each encounter.
--
This project was created while I was the Australian Creative Director of Landor & Fitch.
